# Free ROI Calculator

## Stop Running Your Own Security Training

See how much time and money your MSP can save by switching from DIY security awareness training to Hook Security's automated platform.

### Your MSP Profile

- **Total Users?** 500
   - 10,000
- **Number of Clients?** 25
   - 200
- **Technician Hourly Rate?** $125
   - $50 - $250

**DIY Time Estimate:** ~5 hours per client per month for content curation, phishing simulations, compliance tracking, and reporting.

### Annual Savings vs DIY

- You save this much by using Hook Security instead of DIY: **$169,500**
- **Hours Saved:** **1,500 hrs/year**
- **ROI:** **942%**

**DIY Program Cost:** $187,500 per year  
**Hook Security Cost:** $18,000 per year

### 12-Month Cost Comparison

Calculations based on industry research:

- [MSP Industry Benchmarks](https://www.channele2e.com/news/msp-501-2024-results/) - Average technician billing rates
- [Security Awareness Program Management](https://www.sans.org/security-awareness-training/resources/) - Program time estimates

## How We Calculate Your Savings

### Time Investment

Running your own program takes ~5 hours per client per month: curating content, setting up phishing campaigns, tracking compliance, and generating reports.

### DIY Cost

We multiply your technician hours by their hourly rate to show the true cost of managing security awareness training in-house.

### Net Savings

We compare your DIY cost against Hook Security's subscription to show your annual savings and the hours your team gets back.

## Frequently Asked Questions

**Where does the 5 hours per client estimate come from?**

Based on feedback from MSPs running their own programs: ~1.5 hours for content curation, ~1 hour setting up phishing simulations, ~1.5 hours tracking compliance and following up with employees, and ~1 hour generating client reports.

**How much does Hook Security cost?**

This calculator uses $3 per user per month as an estimate. Actual pricing depends on volume and commitment. Contact us for a custom quote based on your MSP's specific needs.

**What's included with Hook Security?**

Everything runs on autopilot: unlimited phishing simulations, a full training library, multi-tenant MSP dashboard, automated campaigns, detailed reporting, and dedicated support. You set it up once and Hook handles the rest.

**Can I charge clients more than I pay?**

Absolutely. Most MSPs add a margin on top of the Hook Security cost. The savings shown in this calculator are just the operational savings - you can also create a new revenue stream by offering security awareness training as a service.

## Ready to Free Up Your Team?

Get a personalized demo and see how Hook Security runs security awareness on autopilot.